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Geoffrey Moore on finding your beachhead, crossing the chasm, and dominating a market
This podcast by Lenny Rachitsky (Ex AirBNB product leader) is filled with amazing interviews with the leading lights of product management but very little that solves challenges that deep tech product managers face in their businesses.
This episode was an exception…. Geoffrey Moore an author, speaker, and advisor, widely known for his seminal book Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers talks about some very relevant topics like:
• What steps to take before you try crossing the chasm
• The importance of winning a marquee customer
• The role of executive sponsors in the sales process
• The differences between visionaries and pragmatists, and how to build for each
• Geoffrey’s four go-to-market playbooks based on stage: Early Market, Bowling Alley, Tornado, and Main Street
• The problem with discounting before crossing the chasm
• “Deadly sins” to avoid when crossing the chasm
Listen to it here : LINK
Community specific content coming soon….
We are working on content to extract learnings from the experience in this community. If you have ideas for speakers or would like to volunteer, message us @deeptech.collective on slack or email at deeptech.syndicate@gmail.com .
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